ERA Real Estate affiliates enjoy complete access to our unique selling programs, like the ERA® Sellers Security® Plan and the ERA® Gold Star Property program. These tools are designed to help you and your team provide selling solutions to your clients—and to differentiate yourself in the marketplace.
Our one-of-a-kind ERA® Sellers Security® Plan* offers qualified consumers who are accepted into the program the assurance of knowing if their house doesn't sell within a finite sales period, ERA Franchise System LLC will buy it. This program helps you generate new listings, positions homes to sell, and turn over inventory. After a self-paced certification course, brokers designate which agents gain access to ERA® Sellers Security® Plan training and marketing materials. After a self-paced certification course, brokers designate which agents gain access to ERA® Sellers Security® Plan training and marketing materials.
Download our ERA® Sellers Security® Plan brochure
* Conditions and limitations apply: including but not limited to: seller and house must meet specific qualifications, and purchase price will be determined solely by ERA Franchise Systems LLC, based upon a discount of the home's appraised value. Additionally, a second home must be purchased through a broker designated by ERA Franchise Systems LLC. Not available in all areas.
This program guides sellers through the process of preparing their home to be in the best condition possible for sale. The ERA® Gold Star Property program includes an ERA Buyer Protection Plan®, seller's disclosure form, pre-listing home inspection and home staging tips. With ERA® Gold Star Property status, the property is more marketable and assures potential buyers that it is move-in ready.
This selling tool quickly and efficiently connects an agent with a potential homebuyer to deliver timely property information directly to their mobile phone via text message.
Enter the world of high-value global luxury properties with premium training and special marketing initiatives. The ERA® International Collection opens up new opportunities for brokers interested in this highly profitable segment of the real estate market.